Brand Extension!!!!

Warning: actually i started out to write something else.. but i dont knw what i really wrote.. so go ahead read at your own risk ;)

its one of the three dry days (i didnt know that such word existed till yesterday when B enlightened me). every intersection on the road would have his photo with a garland. all the patriotic songs would be played... all the TV channels would telecast movies like "sarfarosh", "Roja", "gandhi", etc, etc. All the news channels would have a review of what a great person he was and his contribution to our democratic ocuntry. and this year's added attraction is the Munnabhai "Gandhigiri" sequel. (confession time: i still didnt watch the movie.. shame shame to me). and last but not the least, all the news papers would debate on weather his statements and his actions are as relevant as they were 60 years ago... or weather peace is the solution.. blah blah........

I guess the news paper people now a days arent getting much of news to publish. i feel, what they do is - they just take a plain white paper and let their imagination run wilddddddddd... and then they publish that BULLS_ _ _ on the first page 8-). The other day one news paper, as usual didnt know what to publish to make that edition sell. So they came out with a survey..
Seems the result of the survey gave ceratin conclusions:
1. Seems that if Gandhiji was not in as many scenes as he was shown in Munnabhai sequel, the movie would have had more collections, than what it is having now..
the main theme of the movie being the so called "Gandhigiri", i just dont see how the movie would have been a bigger hit, if Circuit was given a Plumper role.

Agreed that may be a few of his principles may not have much of an impact today.. but may be we should consider the extension of his principles... which could be of high importance for us today..
Definitions have to be changed.. at the bottom level, may be peace is not our concern anymore... Not many of us are really bothered about peace and blah blah as long as all our loved ones are safe. as long as we have weekends to enjoy without a curfew or something like that...

Freedom, i guess has a completely different meaning now than what is was 60 years ago. We are no more fighting for freedom from a foreign enemy. i guess our definition of freedom is doing what we want to do.. the way we want to do.. no compromise is our defintion of living our life...
But because we are social animals and all that, we do have ceratin responsibility towards our society - which more or less is allowing us to have the kind of freedom we want.
i dont know about other cities in the country, but my beautiful city, Hyderabad, has to take up some of these responsibilities pretty soon.. else we are nearing the chaotic situation of High-pollution-major traffic jams, etc, etc.....

One of our major negligence is the way we behave at traffic lights... we cant even wait for 30 seconds for the light to turn green. One of my colleagues, who is from a different city, says, Red is just another colour here at Hyderabad.. looks like all of us have collectively bunked the class where they taught us that Red is for stop and Green is for go...

and the other major concern is our total disregard of cleanliness... Once we had gone to Nagarjun Sagar.. a beautifulllllllllllllllll place, dam actually... and we were standing in the queue waiting for our chance to purchase the tickets... One lady there, also bunked the class which said that standing in queue to purchase something is much more easier and quicker than joining the crowd in between and making a huuuuuugeeeeeeee scene about it. and she had the guts to talk about no one in India following the queue system.. and she goes on cribbing about the cleanliness factor... then we all got into the boat which would take us to a beautiful museum. and surprise suprise guess who was the only one who threw somewhre around 10 covers of lays chips into the water?

I guess rather than cribbing about all this i should start implementing these... because my defintion of peace and harmony has become "coming home without getting involved in encounter with the traffic police, or without getting involved in a major tarffic jam or not getting invovled in a freak road accident"

People may say that his ideals / principles have really lost value today.. but what i feel is, we gotta look at them from a different angle... because, we gotta give our future generation a chance to live as happily as we are...and that was what he had achieved, gave us a chance to live, dream and realise those dreams.

Generations to come will scarce believe that such a one as this walked the earth in flesh and blood. (Albert Einsein.. talking about the Great Gandhi)